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To businesses that get plenty of leads (and spam), but not enough customers.

Free tools and plain playbooks to find where your sales leak, or how to get more of the right leads. Use them yourself. If you'd rather have it done for you, that's what I do.

Take the Lead Leak Test → 2 minutes · Free · No call needed
START WITH YOUR PROBLEM

Which one sounds like you?

FREE TOOLS

Answers in minutes, not sales calls.

All tools →
Live 2 min
Lead Leak Test

See where your leads leak, or if you just need more of them.

Start →
Coming soon 1 day
Speed-to-lead check

We send your form a test lead and time how long you take to reply.

Coming soon 5 min
Price range builder

Turn your past jobs into a price range buyers can see on your site.

PLAYBOOKS

One problem. One fix. Plain words.

All playbooks →
FIELD NOTES

What we tried, and what happened.

Buildbusters · permit-ready architectural drawings, US
We replaced a contact form with a pricing quiz

Visitors answer a few questions, see a ballpark price, then get a quote and pay online. Phone-verified leads instead of spam.

Omniwire · fintech infrastructure
Funnels for a company that sells by demo

Brand, design system, website rebuild and lead-conversion funnels for an API that every buyer needs to see before they buy.

ANTROPOD · BigPlug, Joygiver
We test every funnel on our own money first

Our venture studio builds and runs its own products. What works there is what we bring to clients.

DONE FOR YOU

Rather not do it yourself?

I take on a few businesses at a time. Every price is on the page.

Leak Audit
$497

You want an expert's eyes on it before you hire anyone.

Get an audit →
Fix the leaks
from $3,500

You get leads, but too few of them buy.

Apply →
Get more leads
from $2,500

Your funnel works. Not enough people know about you.

Apply →
Growth partner
from $1,500/mo

You want both, run with you every month.

Apply →