Grant Ejimone
PLAYBOOK · Booking

Let buyers book themselves

The problem: Back-and-forth emails to find a time.

Every email to find a time is a chance for the lead to go cold or get busy.

Put a booking link right after the form

When someone submits your form, show them a calendar on the next screen. Don't make them wait for an email.

Offer fewer, sooner slots

3–5 options in the next 48 hours beat a whole month of availability. Sooner calls get fewer no-shows.

Remind them

A reminder the day before, with one thing to prepare, makes people show up and makes the call better.

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